Finally Sell Your Products and Services: Simple AI Techniques on a Small Budget

Book, course, service or physical product: a practical, step-by-step method to find your customers and sell with the help of AI.

Beginner 52 lessons At your own pace Questions to the instructor
Smartphone showing rising sales, surrounded by gift parcels

What you will learn

You have created a book, a course, a service or a product, but the sales aren't coming? Learn a simple, AI-assisted method to finally find your customers.

A step-by-step learning path

12 modules and 52 lessons to progress step by step.

1Why your products aren't selling (yet)5 lessons
  1. 1.1 Welcome: what this course promises, and what it doesn't
  2. 1.2 The 7 most common reasons a good product doesn't sell
  3. 1.3 Run your sales diagnosis with AI
  4. 1.4 Set a realistic sales goal for the next 90 days
  5. 1.5 Worksheet: “Why isn't it selling?” diagnostic grid
2Your ideal customer and their real problem5 lessons
  1. 2.1 Why “everyone” is not a target audience
  2. 2.2 Build your ideal customer profile with AI
  3. 2.3 Find the real problem: listen before you sell
  4. 2.4 Express your promise in one sentence
  5. 2.5 Exercise: ideal customer profile and promise statement
3A clear offer and a fair price4 lessons
  1. 3.1 Product, offer, benefit: knowing the difference
  2. 3.2 Build an irresistible but honest offer
  3. 3.3 Set your price without underselling yourself
  4. 3.4 Present your price and promotions ethically
4Your sales page, written with AI5 lessons
  1. 4.1 The structure of a sales page that converts
  2. 4.2 Write your sales page with AI, block by block
  3. 4.3 Build the page without coding: free or low-cost tools
  4. 4.4 Proofread, check and improve your page
  5. 4.5 Template: sales page outline + prompt library
5Social media: a content plan with AI4 lessons
  1. 5.1 Choose 1 or 2 networks, not 6
  2. 5.2 The 4 types of posts that drive sales
  3. 5.3 Generate 30 days of post ideas with AI
  4. 5.4 Write and illustrate a post in 15 minutes
6Short videos that make people want to buy3 lessons
  1. 6.1 Why short videos, and which formats to choose
  2. 6.2 Write a 30- to 60-second script with AI
  3. 6.3 Film and edit with a smartphone and CapCut
7Email list, lead magnet and automated sequences6 lessons
  1. 7.1 Why an email list is still your best sales tool
  2. 7.2 Create a useful lead magnet with AI
  3. 7.3 Set up a free email marketing tool
  4. 7.4 Write a 5-email welcome sequence with AI
  5. 7.5 The weekly newsletter: stay in touch without wearing people out
  6. 7.6 Templates: 5 welcome emails + 10 email subject lines
8Simple sales funnels3 lessons
  1. 8.1 What is a sales funnel (without the jargon)?
  2. 8.2 Build your first funnel in an afternoon
  3. 8.3 Get paid simply: payment, delivery and invoicing
9Advertising on a small budget: Meta and Google basics4 lessons
  1. 9.1 Should you advertise? What to have in place before you pay
  2. 9.2 Meta (Facebook / Instagram): create your first campaign
  3. 9.3 Google: ads on your customers' searches
  4. 9.4 Read the results and decide: stop, keep or adjust
10Partnerships, affiliate marketing, Amazon and marketplaces4 lessons
  1. 10.1 Find partners who already reach your customers
  2. 10.2 Set up a simple affiliate programme
  3. 10.3 Amazon: optimise your book or product listing
  4. 10.4 Other marketplaces: Etsy, Vinted Pro, Fnac, Udemy…
11Sales conversations, objections, follow-ups and testimonials4 lessons
  1. 11.1 Hold a sales conversation without pushing
  2. 11.2 Respond to the 10 most common objections
  3. 11.3 Follow up without pestering
  4. 11.4 Gather genuine testimonials and reviews
12Measure, improve and keep a one-hour weekly sales routine5 lessons
  1. 12.1 The 6 simple indicators to track
  2. 12.2 Analyse your figures with AI and choose one improvement
  3. 12.3 Your one-hour weekly sales routine
  4. 12.4 Review and 90-day action plan
  5. 12.5 Sales dashboard + weekly routine planner
Full course overview

You have spent weeks, sometimes years, creating your book, your course, your service or your product. It is ready, it is good… but it is not selling, or barely. This is not a question of talent: it is almost always a question of message, audience and consistency. And that can be learnt. This course shows you how to sell your products without a big advertising budget.

What you will learn

This course gives you a simple method for selling on a small budget, using artificial intelligence to save time. You start by understanding why your product is not selling yet, then you define your ideal customer and their real problem. Next, you build a clear offer, a fair price and a sales page written with AI.

What you will actually build

  • A clear sales page, online, with no coding
  • A 30-day content plan for your social media and short videos
  • An email list with a lead magnet and an automated sequence
  • A simple sales funnel, from first contact to payment
  • A first small advertising campaign on Meta or Google, tested carefully
  • A one-hour weekly routine and a dashboard of 6 key figures

You will also see how to sell through others (partnerships, affiliate marketing, Amazon and marketplaces), how to hold a sales conversation without pressure, handle objections, follow up tactfully and gather genuine testimonials.

An honest approach

No “get rich in 30 days” here. You learn proven techniques, applied consistently, and a way of using AI that keeps your own voice and authenticity. You measure your results and improve one thing at a time.

Who is it for?

Authors, trainers, coaches, freelancers, makers and new entrepreneurs, with no technical skills or sales experience.

What is included

12 modules, 47 videos, ready-to-use templates, AI prompts, checklists, exercises, a quiz for each module and a certificate of completion.

Course in preparation: modules will open progressively. You will receive your access by email as soon as it opens.

Sell your products: going further

To go further, the course Automate your business with AI frees up time to sell your products. Then, if you want tailored advice on your offer, book a mentoring session. Finally, the European Commission’s resources for small businesses offer reliable guidance.

Who is it for?

  • Authors who have published a book (on Amazon KDP or elsewhere) but sell few copies
  • Trainers and coaches who have created a course or coaching programme
  • Freelancers and service providers who need more clients
  • Makers and craftspeople who want to sell online
  • New entrepreneurs who want a simple, ethical sales method

Prerequisites

  • A product or service already created, or being finalised
  • A computer and a smartphone with an internet connection
  • A free account on an AI tool (Claude or ChatGPT)
  • About 2 hours a week to follow the course and put it into practice
  • No prior technical or sales skills needed

Practical information

Detailed programme (PDF)
Format
Remote (e-learning), at your own pace
Duration
17 hours of training
Price
€197 · payment in instalments available
Access arrangements and timescales
Online registration at any time. Access to the course opens as soon as payment is confirmed. On first access, a positioning questionnaire (situation, goals, starting level, adjustment needs) lets us tailor your support; a free preliminary call is still available on request.
Teaching methods
Distance learning (FOAD) on the platform, available 24/7: demonstration videos, downloadable resources, practical exercises based on real cases and a running project. Live virtual classes and replays. Trainer reachable by email or phone, with a reply within 48 working hours; optional one-to-one mentoring.
Assessment methods
Positioning questionnaire on entry, automatically marked quizzes (to be passed to complete the course), tracking of progress and learning time, satisfaction questionnaires at the end and later on. A certificate of completion is issued automatically at the end of the course, with the results achieved; a certificate of achievement and an attendance record can be downloaded.
Accessibility
This course is accessible to people with disabilities. Contact our disability officer before enrolling so that we can look at possible adjustments together (materials, pace, support). Learn more
Contact
A question before enrolling? Book a free call · contact@mypaschool.fr · 06 07 08 00 54

Information sheet updated on October 11, 2026. Our results indicators · Make a complaint